OFM Analytics2026-08-07
July 2026 Viral Reels: 2,329 Posts Detected and the Polish Penalty
July 2026: 2,329 viral posts detected. The confident tone became the majority and stopped paying in reach, while raw, unpolished content took over engagement. The month's real data.
Read
OFM Analytics2026-07-09
What 3,717 Viral Reels Taught Us This Spring (Real Data, OFM Agencies)
3,717 viral Reels detected and analyzed from March to July 2026. Hooks, pacing, tone, setting: the real data on what goes viral for creators.
Read
OFM Analytics2026-07-02
June 2026 Viral Reels: 2,280 Posts Detected and the Relational Turn
June 2026: 2,280 viral Reels detected, a volume peak and a shift toward relational content (POV, couple, confident tone). The month's real data.
Read
OFM Analytics2026-06-03
May 2026 Viral Reels: The Data From 818 Detected Posts (OFM Agencies)
May 2026: 818 viral Reels detected, median relative score 4.07x. Hooks, pacing, tone — the month's real data, decoded for creator agencies.
Read