Yannick Jadoul

I'm the founder of Viral Manager, a SaaS platform I build for the whole creator economy: independent creators, agencies, talent managers and brands who want to understand what breaks out on Instagram and TikTok.

I work directly with creators and the teams that make a living from content: their day-to-day problems around viral content detection, high-frequency production and coordination are the raw material for the product, and for this blog.

The platform continuously analyzes thousands of Instagram and TikTok posts (views, engagement, propagation speed). The articles published here are grounded in that field data, not recycled generalities.