The author
Yannick Jadoul

Yannick Jadoul

Founder of Viral Manager

I'm the founder of Viral Manager, a SaaS platform I build for content creator agencies managing multiple creators on Instagram and TikTok.

I work directly with agencies running rosters of creators: their day-to-day problems around viral content detection, high-frequency production and team coordination are the raw material for the product, and for this blog.

The platform continuously analyzes thousands of Instagram and TikTok posts (views, engagement, propagation speed). The articles published here are grounded in that field data, not recycled generalities.

Every article is written or reviewed by me, based on real platform data and feedback from agency customers. When a number is quoted, it comes from our internal analyses or a linked public source.