Free toolInstagram Reels Analyzer
Paste any Reel URL (or its hook) and get an instant AI virality score with hook, retention and shareability breakdown.
Rewritten hook — « Result first: here's what 30 days of this did to me. »
This free Instagram Reels analyzer scores any Reel on the 4 levers that drive distribution in the Reels feed and Explore: the visual and spoken hook, expected retention, the likelihood of shares and saves, and trend fit within the niche. It returns a 0-100 virality score and a short list of concrete fixes, including a rewritten hook when yours is weak.
Use it before posting to catch a weak first second, or paste a competitor's Reel to break down exactly why it outperformed. The account tab also audits the last 30 posts of any public Instagram account, so you can benchmark your profile (or a competitor's) on posting consistency and viral outlier rate.
How does the Reels analyzer score a video?
It scores the hook, expected retention, share and save potential, and trend fit, then combines them into one virality score out of 100 with prioritized fixes and a rewritten hook suggestion.
What matters most for a Reel to go viral?
Watch time relative to length, then shares and saves. Instagram distributes Reels that keep non-followers watching, so the analyzer weighs your first 1-3 seconds heavily.
Can I analyze a competitor's Reel or account?
Yes. Paste any public Reel URL, or use the account tab to audit the last 30 posts of any public Instagram account: overall viral score, posting consistency, outlier rate and top 3 posts.
Do I need to connect my Instagram account?
No. The analyzer only uses public data from the URL or the hook text you paste. No login, no permissions, no signup.
Is it free?
Yes. For continuous monitoring of viral Reels across your niche, with automated content briefs, upgrade to Viral Manager (7-day free trial).