Instagram Reels Analyzer
Paste any Reel URL (or its hook) and get an instant AI virality score with hook, retention and shareability breakdown.
Provide at least a URL OR a hook/caption.
This free Instagram Reels analyzer scores any Reel on the 4 levers that drive distribution in the Reels feed and Explore: the visual and spoken hook, expected retention, the likelihood of shares and saves, and trend fit within the niche. It returns a 0-100 virality score and a short list of concrete fixes, including a rewritten hook when yours is weak.
Use it before posting to catch a weak first second, or paste a competitor's Reel to break down exactly why it outperformed. The account tab also audits the last 30 posts of any public Instagram account, so you can benchmark your profile (or a competitor's) on posting consistency and viral outlier rate.
How does the Reels analyzer score a video?+
It scores the hook, expected retention, share and save potential, and trend fit, then combines them into one virality score out of 100 with prioritized fixes and a rewritten hook suggestion.
What matters most for a Reel to go viral?+
Watch time relative to length, then shares and saves. Instagram distributes Reels that keep non-followers watching, so the analyzer weighs your first 1-3 seconds heavily.
Can I analyze a competitor's Reel or account?+
Yes. Paste any public Reel URL, or use the account tab to audit the last 30 posts of any public Instagram account: overall viral score, posting consistency, outlier rate and top 3 posts.
Do I need to connect my Instagram account?+
No. The analyzer only uses public data from the URL or the hook text you paste. No login, no permissions, no signup.
Is it free?+
Yes. For continuous monitoring of viral Reels across your niche, with automated content briefs, upgrade to Viral Manager (7-day free trial).