Use case
Viral Manager for social media agencies
An SMMA sells outcomes on accounts it does not own, in niches it did not choose. The two things that decide your retention are whether you find what works in each client's market before they do, and whether your monthly report survives scrutiny. This tool is built around both.
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Maya6
Sofia5
Nina4
Camille4
Ana3
Lou2All 24To do 9In progress 8Done 7
ReceivedMayaWeek 3712 Sep
In progressSofiaWeek 3714 Sep
SentNinaWeek 3815 Sep
FilmedCamilleWeek 3816 Sep
To doAnaWeek 3918 SepEvery client's market, researched by the tool instead of an intern
The first hours of every retainer go to the same place: scrolling the client's niche to see what works. Put those accounts in a watchlist once, per client, and detection does the scrolling permanently. What lands in the feed is the posts that beat their own account's average in that market, which is the slide your strategy deck was always supposed to start with.
94/100 Analysis completed@kayla_itsinesx4.2 412K 38K 4 Sep
91/100Analyze@kendalltoolex3.8 301K 24K 6 Sep
88/100Analyze
@matildadjerfx3.1 288K 31K 7 Sep
86/100 Analysis completed@melrobbinsx2.9 264K 19K 8 Sep
84/100Analyze@justcocox2.8 198K 14K 9 Sep
82/100Analyze
@weworewhatx2.6 176K 12K 9 Sep
79/100 Analysis completed
@chontelduncanx2.3 152K 11K 10 Sep
77/100Analyze
@justine_snacksx2.1 141K 9.8K 11 Sep
74/100Analyze@marissamcnamarax1.9 118K 8.4K 11 Sep
71/100Analyze
@jasminestarx1.8 96K 7.1K 12 Sep
68/100Analyze@lilyliftsx1.6 84K 6.2K 12 Sep
65/100Analyze
@susiebubblex1.5 71K 5.4K 13 SepHow Viral Manager helps social media agencies
One watchlist per client market
Twelve clients means twelve niches monitored continuously, not twelve scrolling sessions a week. Research stops scaling with headcount.
Content plans backed by evidence
The analysis turns an outperforming post into hook, structure and pacing. Your plan cites it, and the client stops debating taste.
Briefs your team can execute
Reference video, note, deadline, folder: one object per deliverable, assigned to the person who shoots or edits it.
Client separation that is enforced
Categories per client, and account managers restricted to theirs. One client's strategy never appears in another's meeting.
Reports clients cannot argue with
Views gained and growth per period from the official APIs, per account. The monthly report becomes an export, not an afternoon.
Your brand on the surface clients see
On the top plan, the portal your clients' creators use carries your logo, your colors and your subdomain.
An agency org chart, mapped to permissions
A founder who owns the P&L, account managers who each run a book of clients, and the freelancers or client-side people who actually shoot. Those are different levels of trust, and here they are different roles, enforced by the product rather than by a naming convention in Notion.
- OwnerThe founder
The full app, plus billing and white label settings.
Everything, across every client.
- AdminHead of content or operations lead
The full app, minus billing.
Every client and every member, and can invite or remove people.
- MemberAn account manager with their book of clients
The app, restricted to the categories you grant.
Their clients only. The restriction is a permission, not a promise.
- CreatorThe freelancer or client-side person who films
A private portal link, installable on a phone. No seat consumed.
Their briefs: reference, note, deadline. Never your research or your other clients.
MayacreatorAccess via private linkAuroraSofiacreatorAccess via private linkKiteCreators never see the research, the other creators, or the billing.
How a deliverable moves through the agency
- To do
The account manager turns an analyzed post into a brief in the client's folder, with a deadline.
- In progress
The creator takes it in their portal. The manager sees it move without a status call.
- Filmed
Shot, not yet edited. Late deliverables become visible days before the client would notice.
- Sent
The video lands in the client's folder in the library, attached to its brief.
- Approved
The manager approves for scheduling, or returns it with a note in the same thread.
A smarter way to run retainers
Five parts of the product, in the order an agency actually meets them. Each one has its own page if you want the detail.
Twelve markets, watched at once
Each client's competitors and reference accounts, tracked continuously on Instagram and TikTok. An alert when one breaks out is a strategy email that writes itself.
See how it worksFrom a competitor's post to a client's brief
Hook, pacing, payoff, blueprint. It is what lets a junior account manager produce a brief that holds, on a market they joined last month.
See how it worksNew Analysis completed@melrobbins94/100New Analysis completed@kayla_itsines91/100 Analysis completed@kendalltoole88/100 Analysis completed@matildadjerf84/100 Analysis completed@justcoco81/100 Analysis completed@chontelduncan77/100
MayaThe first two seconds set a promise and delay the payoff to 0:07. Keep the pattern, tighten the caption.
Every client's pipeline on one board
Folders per client, briefs with deadlines, five statuses, filters per manager. The Friday review takes ten minutes because the board already knows.
See how it worksMaya6Sofia5Nina4Camille4Ana3Lou2All 24To do 9In progress 8Done 7 ReceivedMayaWeek 3712 Sep In progressSofiaWeek 3714 Sep SentNinaWeek 3815 Sep FilmedCamilleWeek 3816 Sep To doAnaWeek 3918 SepThe report that renews the retainer
Connect client accounts through the official Meta and TikTok APIs and read views gained, growth and watch time per period, per account. Real deltas, not screenshots of lifetime counters.
See how it worksViews gained
1.24M
+38%
Viral posts
12
+4
Delivered
31
+9
Your agency's name on the tool
On Empire, the creator portal runs under your logo, your colors and your subdomain. The workflow you charge for looks like yours, because it is.
See how it worksAccent
Frequently asked questions
We manage the accounts but do not produce content. Still useful?
Yes. Research, competitive watch and reporting are the core here; production tracking simply stays empty if you do not brief creators. Many SMMAs start with watchlists and reports only.
Can clients get read access?
A restricted member seat scoped to their category gives a client visibility on their own market and pipeline without exposing any other client.
How is this different from a scheduler?
Schedulers start when the content exists. This covers everything before that: knowing what to make, briefing who makes it, tracking it to done, and measuring what it did. Keep your scheduler; it gets better inputs.
Does it post on behalf of clients?
No. Detection, analysis, briefing, delivery and measurement, up to the published post. Publishing stays in whatever tool you already use for it.
How many clients can we run?
Categories and folders are effectively unbounded; the plan limits are seats and tracked accounts. Scale gives 15 seats and 200 tracked accounts, Empire 45 seats and more room.
Can we white label it?
Yes, on Empire: logo, colors and your own subdomain on the creator portal your clients and their creators touch.
Do client-side people need licences?
No. Anyone who only receives briefs and uploads videos is a creator: a portal link, not a seat.
What does onboarding a new client look like?
Create their category and folder, add their market's accounts to the watchlist, and the feed starts producing their strategy input the same day.
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