Free toolVideo Hook Analyzer
Paste your first 3 seconds. We score them against the real hooks in your niche and show you the phrasings that perform better.
Paste your hook, we compare it to the real hooks in your niche.
Method: your hook is labeled, then compared to the real hooks in our database. The score is the observed median of hooks sharing your labels, not a model's opinion. A hook score is a rank within its niche: 50 is the median.
The first 1-3 seconds decide whether a short-form video lives or dies: if the hook does not stop the scroll, retention, shares and everything downstream never happen. This free hook analyzer does not hand you a model's opinion on your wording. It labels your hook (hook type, sentence form, person, length), then looks up what hooks built like yours actually score in our database, inside your niche and on the same platform.
The number you get is the observed median of those real hooks, on a scale where 50 is the niche median. Below the score you see what each of your choices is worth, the phrasings that beat it in your niche, real hooks that use them, and the length bracket that performs best. Paste the planned first line before you shoot: fixing the hook costs nothing at that stage, reshooting after a flop costs a whole video.
Where does the hook score come from?
From our data, not from a model. Every hook in our database carries a hook score, the performance rank of that post inside its niche. We label your text, isolate the real hooks sharing those labels and return their median score. 50 = niche median.
What makes a strong video hook?
It depends on the niche, which is exactly what the analyzer measures. Direct questions, polarizing statements, a number up front, a broken myth or a story starting mid-action all perform differently from one niche to the next. You get the observed median of each choice, plus how often it ends in a flop.
Do I have to paste the exact wording?
Yes, word for word what you say in the first 3 seconds. Length is part of the analysis: we estimate your speaking time from the speech rate observed in your niche to tell you whether your hook really fits in 3 seconds.
Can I test a hook before shooting the video?
Yes, that is the point. Paste the planned first line as text, no URL and no video needed. You get 5 tests a day, enough to compare several wordings of the same idea.
Is the hook analyzer free?
Yes, free and no signup. To see which hooks are going viral across your whole niche every day, with ready-to-use content briefs, try Viral Manager free for 7 days.