Topic · 6 articles
Analytics
AnalyticsOct 1, 20267 min
September 2026 Viral Reels: 6,457 Posts Detected and the Turn to Moody Content
September 2026: 6,457 viral posts detected and 1,294 analyzed. The relatable tone flipped from best to below-average engagement, the raw premium faded, and night-time, dark, emotionally heavier content took over the leaderboards. The month's real data.
AnalyticsSep 1, 20265 min
August 2026 Viral Reels: 3,101 Posts Detected and the Raw Takeover
August 2026: 3,101 viral posts detected. Raw content doubled to half the dataset and still over-performs, night posting quadrupled, and for once reach and engagement reward the same content. The month's real data.
AnalyticsAug 7, 20265 min
July 2026 Viral Reels: 2,329 Posts Detected and the Polish Penalty
July 2026: 2,329 viral posts detected. The confident tone became the majority and stopped paying in reach, while raw, unpolished content took over engagement. The month's real data.
AnalyticsJul 9, 20267 min
What 3,717 Viral Reels Taught Us This Spring (Real Data, OFM Agencies)
3,717 viral Reels detected and analyzed from March to July 2026. Hooks, pacing, tone, setting: the real data on what goes viral for creators.
AnalyticsJul 2, 20263 min
June 2026 Viral Reels: 2,280 Posts Detected and the Relational Turn
June 2026: 2,280 viral Reels detected, a volume peak and a shift toward relational content (POV, couple, confident tone). The month's real data.
AnalyticsJun 3, 20263 min
May 2026 Viral Reels: The Data From 818 Detected Posts (OFM Agencies)
May 2026: 818 viral Reels detected, median relative score 4.07x. Hooks, pacing, tone — the month's real data, decoded for creator agencies.